Thesis
Branding project and part of thesis designed as student project. Development for a new identity for the School of Design Technology and Visual Art.
Published on: 
2010
Branding, Graphic Design
  • Branding
    School of Design Technology and Visual Art
  • During my final year of study at The Central University of Technology, I chose Corporate Identities as the subject for my thesis and for my practical part I decided to develop a new identity for the School of Design Technology and Visual Art (the design and art programs of the University). Each project was based on extensive research and included a logo, stationery, signage, clothing, promotional items and a corporate manual.
  • The logo

    The logo was inspired by the shape of the Design Technology and Visual Arts building. The building has a great history and proved a perfect symbol with some meaning. The roof of the building opens to signify the creative potential emerging from the department. The four symbols represent the four departments at the School: Design, Fine Art, Photography and Clothing & Fashion.
  • School of Design Technology and Visual Art logo.
  • Stationery

    The colours used for each department in the logo were used throughout the identity. Design in green, Fine Art in red, Photography in blue and Clothing & Fashion in yellow. Stationery for the identity included business cards, letterheads, envelopes, quotations, invoices, compliments slips, folders, mailing labels, tracking labels and memo pads.
  • Business cards.
  • Letterheads.
  • Envelopes.
  • Quotations.
  • Invoices.
  • Compliment slips.
  • Thank you slips.
  • Folders.
  • Mailing labels.
  • Tracking labels.
  • Memo pad.
  • Signage

    Signage for the identity included directional signage around the campus, building signs for the four departments, name tags and room tags.
  • Directional signage.
  • Building signage.
  • Name tags.
  • Room tags.
  • Clothing

    Clothing for the identity included male & female shirts and ties (for the teachers and other staff) and t-shirts for students.
  • Shirts for teachers and staff.
  • Ties.
  • T-shirts for students.
  • Promotional items

    The promotional items were made to be handed out to clients of the School, potential future students and existing students. The items were chosen with the target market in mind to make the items interesting and useful. The promotional items included the following: ashtray & lighter, bottle opener, bumper sticker, CD holder, calendars, coffee mugs, diary, fridge poetry, glasses, license holder, mouse pad and a pencil bag.
  • Ashtray & lighter.
  • Bumper sticker.
  • Calendar 1 of 2.
  • Calendar 2 of 2.
  • Coffee mug.
  • Diary.
  • Fridge poetry.
  • Glasses design.
  • Glasses.
  • Car license disc holder.
  • Mouse pad.
  • Corporate manual

    The corporate manual was designed to provide clients and potential students with information about the different departments and courses.
  • Corporate manual.